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Storybook Bundles* are a series of pre-written estate planning articles and blog posts that are formatted to immediately grab the attention of your clients and prospects. The opening paragraph tells a story that poses an estate planning question, and the rest of the article gives just enough information to entice the reader to engage with your firm. See examples.
Choose from our Storybook Content Bundles. Take advantage of a 20% discount if you purchase Bundles 2 & 3 together. If preferred, your firm can have audio versions of each article / blog provided in MP3 file format for a 20% surcharge.
DESCRIPTIONS
Bundle #1: Designed for the law firm whose marketing objective is to keep in close contact with prospects and clients, and email fresh newsletter legal content at least 1 time per month. Bundle #1 has 13 short articles (we include an extra article in case you want to have an extra one ready to go for the following new year). Articles typically contain between 500-650 words, and get to the heart of a common estate planning or elder law question in the first paragraph. Using simple explanations, the article goes on to encourage your prospects and clients to get in touch with you to explore further questions.
Bundle #2 & #3: Designed for law firms who have mixed marketing objectives of sending out monthly email and newsletter articles as well as updating their firm’s website with fresh content for blog posts. These bundles are typically used for the law firm who wants to create a marketing schedule and needs plenty of content to select from a mix of blog and articles that offer plenty of ideas. That is why Bundle’s #2 & #3 are recommended to be purchased together. (20% discount applies to a combined purchase)
Bundle #4: Designed for the law firm whose marketing objective is to continuously update their website with fresh blog content that is relevant and designed to encourage search engines to direct interested prospects to your firm because it is deemed credible. Blog articles are on the longer side (approx. 750-1250 words) and are jam packed with interesting estate planning and elder law content. Bundle #4 includes 12 long blog posts which can be posted monthly, and repurposed for other uses such as creating short articles for newsletters and other marketing materials.
Bundle #5: Designed for the law firm whose marketing objective is to dip its toe in the water and start out by emailing shorter articles every other month (500-750 words) to start to invest in some marketing to its base of clients and perhaps encourage additional business. Bundle #5 includes 7 articles so that there is an extra article to bridge the gap until deciding on more permanent marketing objectives after the first year.
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